The spectacular success of the first Neighbours' Day in India
In 2012, the European Federation of Local Solidarity had the pleasure to expand Neighbours' Day's scope and to welcome India for the first time between its worldwide partners !
On the 16th of December 2012, more than 550 000 residents celebrated the first Indian Neighbours' Day in 515 societies. The key cities where celebrations took place, were Delhi, Mumbai, Chandigarh, Lucknow, Ahmedabad and Pune.
Check India Neighbours' Day's official website !
Neighbours' Day's first edition in India was launched by Just My Neighbour (http://www.justmyneighbour.com).
JustMyNeighbour is an online portal especially designed and created for residential societies. It is a platform that helps the residents of a society to stay connected and communicate among themselves on common topic of interests and issues. The portal consists of various communication modules that help residents to be informed on new developments about and around their society related affairs.
Operational since the year 2009, JustMyNeighbour is currently associated with more than 3000 residential societies/condominiums in 13 cities across India reaching out to a residents’ database of 2 million out of which 0.5 million are registered online to their respective society portals.
Key Features of JustMyNeighbour:
JustMyNeighbour is a completely secure society portal has been well accepted by the residential societies/condominiums and is seen as an essential tool for communicating online with the society’s residents through a single platform.
The web portal aims at networking residents of a society among themselves to drive a centralized and easy access to communication by bringing the society on one single platform. The society can now use multiple channels of communication through various tools provided on the web portal for ex.: Discussion forums, online notices, emails etc.
Revenue generation and sponsorships
Through our association with the residential societies we bring an opportunity to societies to generate that extra income by helping them to generate revenue from various sponsorships for their society events along with tie-ups with suppliers and advertisers across the country. The society portal is a great platform to generate additional funds for the society.
Negotiated deals form suppliers and hyper local suppliers
JustMyNeighbour brings negotiated special deals and discounts with the local hyper market suppliers in the neighbourhood. As additional benefit special offers and discounts are extended to the residents through the society portal. Residents placing or booking orders through the colony portal will benefit from the special offers JustMyNeighbour brings to the Society. These are accessed online through the society portal.
Just My Neighbour's footprint and size:
JustMyNeighbour is currently associated with 3000 residential societies, with a physical presence in 13 major cities across the country. The portal contracts on an average 150 societies per month and aim to achieve associations across 10,000 residential societies in the near future.
JustMyNeighbour has partnered with some of the leading corporate brands, Media houses in the country. It leverages its relationships with partners to help societies generate income from the advertising inventory in the societies and bring attractive group deals for the residents. Just My Neighbour also leverages its relations with its partners to bring sponsorships for society events.
Currently the structure is working with leading companies like Airtel (India’s largest telecommunication company), Intel, and 250 other large and midsize corporates.
It is also associated with the top 100 media agencies like GroupM (a part of WPP), Madison, Mudra, NXP Media, Percept, to name a few.
Just My Neighbours established a strategic conncection with the Country’s 2nd Largest news daily.
Hindustan Times (HT Media) is the 2nd largest daily in the country with a total readership of 36.6 million, (based 0n Indian Readership Survey (IRS) for the first quarter (Q1) of 2011. Both dailies enjoy strong brand recognition among readers as well as advertisers. Hindustan Times is the choice for nearly 3.7 million readers across India, who turn to it daily for news, information, analysis and entertainment.
Hindustan Times supports various initiatives one of them being the Earth Hour, which is celebrated every year on 31st March from 8:30 pm – 9:30 pm. JustMyNeighbour has partnered with Hindustan Times in bringing awareness to the residential societies and having them observe the Earth Hour.